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Live streams will remain popular
The global health crisis of 2020 saw many businesses going digital however they could to maintain social distancing and prevent the spread of COVID-19. Face-to-face meetings turned into Zoom conferences and live concerts turned into live streams of artists playing from their homes.
According to a recent Sprout Social Index, 40% of consumers want to see more live video from brands.
So naturally, there’s an uptick in the use of live streaming features on social media. Facebook saw a massive rise in messaging and live streaming, especially in COVID-19 hotspots like Italy. For instance, the number of views on Instagram and Facebook Live doubled there in just a week.
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Virtual reality will become more popular on social media
Amid the stay-at-home orders and the need for social distancing, people are seeking more meaningful interactions virtually. Virtual reality (VR) is one of the current technological trends that can provide them with those interactions.
Interacting with people through VR gives you a sense of actually being together even if they’re halfway across the world. This is the exact kind of experience that people need at a time when they have to socially distance themselves.
2021 is likely to see virtual reality gaining more popularity on social media as platforms push forward with incorporating this technology.
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Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.
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Customized Social Media Strategy
We will work closely together to develop a results-oriented plan for your social media. Our strategies are designed to provide you with clarity, focus, and inspiration.
Clarity + Focus + Inspiration = Peace of Mind
Knowing you are using your time wisely and working toward your business goals.